Values, beliefs and emotions have a proven impact on human motivation and thus influence our focus, decisions and actions.
Yet, these elements are often neglected in the business world, thereby dehumanizing strategies and organizations.
There are several reasons for this. Lack of knowledge and risk aversion of senior management play a role, but so does anxiety about dealing with emotions. No business strategy can afford to neglect emotional and psychological factors, because all strategies ultimately deal with people.
