Approach

The real issues are those you cannot see.

We offer a different approach to strategy execution.

We go beyond fixing symptoms or introducing expensive short-term technical solutions.

Our interventions start by exploring the root-causes of the observed behaviors and integrating a solid business perspective complemented with psychology-informed approaches based on scientific tools.

We focus on the visible technical elements such as structure, governance, process and tools. Simultaneously, we tap into the world of values, beliefs, emotions and hidden underlying motivational forces which influence individual and collective behavior.

It is this winning combination that makes sure our client’s strategy will succeed.

B15 refers to the world’s largest recorded iceberg which calved from the Ross Ice Shelf of Antarctica.