Humanizing Strategy – How to Master Emotions, Values and Beliefs When You Execute Plans (book by Geert Vercaeren)
(will be released in February 2021)
Strategy execution is complex. Roughly 70 percent of transformation efforts fail. People in organizations struggle to focus on the right priorities, fail to act in accordance with the strategic objectives, or simply do not engage with the vision of the CEO.
What if you could lead an organization where plans and decisions are executed; where a team acts as “one team”; where people work together spontaneously across teams? What if you could lead an organization where people are inspired and committed to the strategy? What if you could build an organization with efficiency, values, trust and fun at its heart?
“Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world.” – Johann Wolfgang von Goethe
Values, beliefs and emotions have a proven impact on human motivation and thus influence our focus, decisions and actions. Yet these elements are often neglected in the professional world, thereby dehumanizing strategies and organizations. No business strategy can afford to neglect emotional and psychological factors, because all strategies ultimately deal with people.
This book provides you with new insights; an unconventional approach on how to humanize your strategy and make it really work. Based on leading research, real stories, case studies and practical tools, Geert Vercaeren takes you into the world of values, beliefs, emotions and often hidden underlying motivational forces that influence individual and collective behaviours in organizations. He shows how dealing consciously and effectively with these human dynamics, often neglected in the strategic process, significantly impacts the performance of your organization and the successful realization of your strategy.
Take a quick test to check if this book is something for you; answer the following questions with Yes or No:
- Are you serious about making your strategy a success?
- Do you have the patience to keep asking “why”?
- Do you have the courage to take a less conventional approach?
If you answered YES to these questions, you will find this book inspiring and useful.